21 March 2018 - 6 Nisan 5778 - ו' ניסן ה' אלפים תשע"ח
Chinese spirit beverage provider taps Israel’s consumer market E-mail

The makers of Will Wuliangye Baijiu, a Chinese white-spirit alcoholic beverage made from grain, are looking to target Israeli consumers.

Top executives of the Wuliangye Group, which produces the liquor, were part of a highlevel delegation that visited Israel in August. “Israel is historically one of the origins of wine globally, Wuliangye Group Chairman Li Shuguang told The Jerusalem Post.”

“In recent years, we have had wider and stronger economic co-operation between China and Israel. The friendship and mutual respect between the two nations has been ongoing for centuries. So much so that today China is Israel’s biggest economic partner in Asia.”

The focal point of the visit of the delegation, from Yibin County in Sichuan and the Wuliangye Group, was a gala event held on 2 August at the Andromeda House in Jaffa. The event included cocktails made with Wuliangye Baijiu, as well as speeches by various members of the Chinese delegation. Attendees included managers of leading companies in the Israeli business sector and Israeli consulate members from Chengdu.

Wuliangye is China’s largest producer of Baijiu and is considered one of China’s most valuable national brands, with a market value of US$30 billion and annual revenue approaching US$10 billion.

The delegation visited Israel to identify business opportunities, establish co-operative ventures and potentially invest in Israeli businesses from sectors close to their own. The group is particularly interested in introducing the Wuliangye Baijiu brand to Israel. Chairman Li Shuguang explained: “Wuliangye is considered the water of life in China and we hope to introduce this water of life to Israel.”

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Ben Gurion Airport voted one of world’s top airports E-mail

Once again, Israel’s Ben Gurion International Airport has ranked in the top 10 international airports as part of the “World’s Best Award” survey by readers of US travel magazine Travel+Leisure.

This year Ben Gurion airport reached the eighth spot, ahead of Amsterdam’s Schiphol and Abu Dhabi’s international airport.

The magazine’s readers rated international airports (those located outside of the US) on the criteria of access, check-in/security, restaurants/ bars, shopping and design. In 2016 alone, around 18 million passengers passed through the terminals of Ben-Gurion Airport.

Travel+Leisure is one of the most respected publications for the upscale traveller. Every year, for its “World’s Best Award” survey, the magazine asks its readers to weigh in on their travel experiences around the globe and to share their opinions on the top hotels, resorts, cities, islands, cruise lines, spas, airlines and more.

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Phibro Animal Health Corporation sets up Indian plant E-mail

The Israeli branch of veterinary company Phibro Animal Health Corporation has signed a Memorandum of Understanding (MoU) with Indian company Zydus Cadila, in which the latter company will set up a plant in India to manufacture Phibro’s products and market them in India.

Market sources close to Zydus Cadila estimate the value of the deal at US$150 million over five years. Phibro is listed on Nasdaq with a US$1.5 billion market cap.

Phibro is a global company in the field of vaccinations and drugs for animals that are used as food for humans.

Phibro Israel General Manager Jonathan Bendheim, son of the parent company’s chairman, president and CEO Jack Bendheim, said: “My grandfather founded the company. In the 1970s, my father decided to start operating in Israel and this activity is now very financially worthwhile.

Its business in Israel has now become Phibro’s global base for the development and marketing of vaccinations. “Since Israel is in the migratory path of many birds, many bird diseases come here. After we develop the drug in Israel, we find other markets for it. In birds, we’re among the leaders, and we’re also developing vaccinations for other animals. Eighteen months ago, we acquired activity in fish vaccinations in Israel. Global fish consumption is growing, because they supply the most protein, compared with the protein they consume. This acquisition didn’t cost a lot, but it gave us a rare opportunity. There’s a lot of innovation in the fish sector in Israel.”

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Cyberbit opens office in Singapore E-mail

Israeli-based Cyberbit, a cyber security solution provider, opened a new office in Singapore on 24 July.

The company has identified Singapore as a strategic hub in the Asia-Pacific region, and aims to being a part of the local cybersecurity ecosystem to protect Singapore and its assets from cyberattacks. The new office will enable Cyberbit to directly support its fastgrowing customer base in Singapore, and will accelerate its expansion in the area, focusing on the government and financial sectors. The Singapore office is Cyberbit’s third global office.

“Singapore is a technology-driven nation that values forward-thinking products and technologies,” said Adi Dar, CEO of Cyberbit. “We are witnessing rapid adoption of our offering in the region, and our presence here is part of our dedication to working closely with local government and industry to strengthen cybersecurity across all sectors.”

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Third China-Israel Investment Summit E-mail

The 3rd China-Israel Investment Summit was held on 27-28 June in Zhuhai, a city in southern China. Representatives of over 2,700 Chinese and Israeli enterprises networked at the event, one of the largest business forums and matchmaking conferences in China attended by Israeli enterprises.

According to the organisers, over 2,000 matchmaking meetings for B2B business between Chinese and Israeli enterprises took place and 14 project contracts with a total value of over US$3.8 billion were signed there.

The Summit is an important platform for communication and co-operation in the fields of science, technology, economy and trade between China and Israel. The previous two summits were held in Beijing and Tel Aviv.

Around 200 Israeli enterprises attended in Zhuhai, including the founders and decision-makers from many Israeli high-tech enterprises.

Guo Yuanqiang, Secretary of the CPC Zhuhai Municipal Committee, said: “Since Zhuhai and Israel share similarities in such fields as science and technology, environmental protection, agriculture and education, the co-operation between the two parties enjoys a promising prospect.”

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