JTA NEWS
22 November 2017 - 5 Kislev 5778 - ה' כסלו ה' אלפים תשע"ח
JTA NEWS :
Israel taps Ctrip to attract more Chinese tourists E-mail

Ctrip, one of China’s leading providers of travel services and package tours, and Israel’s Tourism Bureau have signed an agreement regarding strategic co-operation.

While the bureau wants to leverage Ctrip’s advantages as China’s largest online travel agent, such as big data and precision marketing, Ctrip wants to see Israel relax its visa regulations.

The recent rapid increase in the number of visitors from China to Israel looks set to continue, given the growing demand and the introduction of more direct flights between the two countries. According to Israeli Ministry of Tourism statistics, Israel welcomed 271,100 global tourists in July, an increase of 17% over the same period last year. In July, the number of Chinese tourists travelling to Israel reached 64,000, an increase of 66%, reinforcing the position of China as the fastest-growing source of inbound tourists to Israel. Yariv Levin, Israel’s Minister of Tourism, said in a statement: “I am delighted to have witnessed the rapid growth of Israeli tourism in the Chinese market, thanks to the innovative approach of the Israeli tourism industry’s rich marketing activities in China and the creation of a destination brand image. In addition, a new direct flight to Israel has also played a vital role in the growth of the tourism market, and the rapid increase in the number of tourists in China has made great contributions to the Israeli economy and the job market.”

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