15 October 2018 - 7 Heshvan 5779 - ז' חשון ה' אלפים תשע"ט
New offering for Indian tourists: “defence” tourism E-mail

Increasing the number of tourists from India to Israel is a major aim of the Israeli Ministry of Tourism (IMOT) in India, which has organised extended tourism road shows. In a new initiative, IMOT is in discussions with Indian travel agents regarding “anti-terrorism” or “defence” tourism, an Israeli official has said.

Hasan Madah, director of IMOT India, said: “It’s a niche concept. There are many tourists from the US and Europe who are interested to learn how people defend themselves and things about warfare... because the reputation of Israeli security is very high.”

Madah said some entrepreneurs were exploring the concept, after tourists displayed an interest in training in defensive tactics. He explained: “They want to know how to shoot, how to die, how to tackle. It’s similar to paintball. Some people like to relax and some people like to get things done, so why not? We are exploring all (tourism) angles with travel agents in India. We are interested in promoting anything that brings in tourists.”

Ministry officials were on a roadshow that started in Mumbai on 21 August, taking in Delhi, Kolkata, Hyderabad and Bangalore, before finishing in Chennai on 30 August.

The Israeli delegation was led by Mahad, along with Judah Samuel, director of marketing at IMOT India, and included representative partners from the tourism industry of Israel.

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