4 June 2020 - 12 Sivan 5780 - י"ב סיון ה' אלפים תש"פ
EL AL Ambassadors organise PR assignments E-mail

An initiative was orchestrated by EL AL Israel Airlines, pioneered by CEO Major GeneralEliezerShkedy, to improve Israel’s image around the world. In addition, to strengthen the relationship between Jews in Israel and Jews in the Diaspora, EL AL pilots and flight attendants have been placed at the forefront of Israeli diplomacy.

EL AL, in conjunction with the Jewish Agency for Israel, ‘Stand With Us’ organisation and the Israeli Foreign Ministry, ‘air craft ambassadors’ recently organised PR assignments in New York, Los Angeles, Toronto, London and Hong Kong.

Among the designated locations they also included Jewish and non-Jewish communities and university campuses.

In Hong Kong, ‘air craft ambassadors’ on 7 December visited Hong Kong University of Science and Technology. The panel was led by Professor David Zwieg. They also visited Elsa High School and the United World College of Hong Kong attended by students from 80 countries.

During the panels, students asked EL AL ambassadors questions about life in Israel. The ambassadors showed a presentation movie entitled: Painting the world in Blue and White.

The initiative is the first time in Israeli history that the management of a private sector corporation has decided to take on an active roll in Israeli Hasbara. This project is also uniquedue to the ‘People-to-People’ method being used.

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