19 November 2017 - 2 Kislev 5778 - ב' כסלו ה' אלפים תשע"ח
Gmobi to acquire Israel’s MassiveImpact E-mail

Taiwan’s General Mobile Corporation (GMobi) announced in August that it was buying out Israel’s MassiveImpact, one of the largest performance advertising firms for mobile in the world. Terms of the sale were not announced.

Sources in the Taiwanese media said that the acquisition “took billions of Taiwan dollars and one-and-a-half years to complete. The purchase is made up of cash and stock.”

MassiveImpact, which has a major presence in China, the world’s largest mobile market, was established in 2010 by Israeli entrepreneur Sephi Shapira.

According to GMobi, MassiveImpact reaches over one billion users in 190 countries, and works with top tech, retail and gaming brands inside China and elsewhere, including Gameloft, Citibank, AIA, Tencent and Baidu.

In a performance-based advertising system, the ad platform does not get paid until the customer takes action, for instance by responding to an ad or performing an in-app purchase. The platform promotes those actions to customers on behalf of clients. “The growth in Chinese household wealth in urban areas and the swelling middle class has already caused some to call China the world’s largest luxury consumer market, and it is only forecast to grow,” said Shapira.

“Brands are trying to reach these users and MassiveImpact’s performance advertising model, which charges advertisers for conversions and not clicks, means that the company is able to tap into the Chinese consumption boom without having to worry about ad fraud and wasted ad spend.”

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Israel-Japan co-operation on cyber security Print E-mail

According to local news reports in Tokyo, Japan will sign a Memorandum of Understanding (MOU) with Israel on technological cooperation as part of its efforts to step up cyber security ahead of the 2020 Tokyo Olympics. The signing could take place this year.

Two years ago, the Israeli government set up CyberSpark, a special information technology zone, on the campus of Ben-Gurion University of the Negev in Beer Sheva. The school is known for its science and technology prowess.

The aim of CyberSpark is to bring together people from the government, the military and international companies. It is hoped that these specialists will forge a strategic hub for cyber-related technological development.

(Issue Oct 2016)


Philippine Airlines and EL AL sign MOU to bolster air links E-mail

Jaime Bautista, President and Chief Operating Officer of Philippine Airlines (PAL), and David Maimon, President and Chief Executive Officer of EL AL Israel Airlines (EL AL), signed a Memorandum of Understanding (MOU) on 20 September at EL AL’s main office in Tel Aviv, to bolster cooperation between the two top airlines.

In his remarks, Mr Bautista said that with a growing travel market, PAL is very happy to be part of a co-operation agreement with EL AL. He commented that more passengers are planning to visit Israel, and that the tourism programmes being developed by the Philippines and Israel will contribute to more traffic between the two countries. PAL is very hopeful that with the signing of the MOU, the market growth will be sustainable and the relationship between PAL and EL AL will continue to grow.

For his part, Mr Maimon said the MOU is a way to look forward to the long-term plans for extending the co-operation between PAL and EL AL, and exploring how the two flag carriers can boost the flow of tourists between the two countries.

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Elbit Systems wins contract to supply advanced electro-optic systems E-mail

Israeli-based Elbit Systems Ltd announced on 11 September that it had been awarded a contract valued at over US$90 million from an Asia-Pacific country for the supply of its SPECTRO XR advanced electro-optic systems. The contract will be performed over a four-year period. The announcement did not name the Asia-Pacific country.

SPECTRO XR is an ultralong-range, day/night, multispectral electro-optical ISTAR system. At its heart is a large multi-spectral imaging system combining multiple cameras into one, allowing SPECTRO XR to significantly improve performance without increasing size and weight. The implementation of fully digital sensors and lasers, with a very high level of stabilisation, provides users with high performance in adverse weather conditions.

The system can be installed on a variety of platforms, including rotary and fixed-wing airborne platforms, aerostats, naval vessels and land applications. A wide variety of command and control interfaces enables simple integration of the SPECTRO XR with various other systems onboard.

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Spacecom to be sold to a Beijing conglomerate E-mail

Principal shareholders of Israeli-owned satellite fleet operator Space Communications (Spacecom) have agreed to sell the company to Beijing Xinwei Technology for a value of around US$285 million in cash.

The transaction’s terms are pending the successful entry into service of Spacecom’s Amos-6 telecommunications satellite, built by Israel Aerospace Industries which was launched in September aboard a SpaceX Falcon 9 rocket.

Under the terms of the agreement, Spacecom’s satellite fleet, comprising three satellites plus the coming Amos6, will continue to be operated from Israeli territory.

Spacecom’s owners, led by the privately held Israeli telecommunications group Eurocom, have been trying to sell the company for several years. One recent attempted transaction with Spanish satellite fleet operator Hispasat came undone because of Israeli regulatory issues.

According to a press statement, Beijing Xinwei Technology Group is buying Spacecom and will integrate it into an existing Luxembourg company called Luxembourg Space Telecommunication S.A., which will be the legal purchaser of Spacecom. Beijing Xinwei also owns an Israeli company, Big Bird Ltd., which will handle the transaction and assure a continued Israeli presence for the company’s assets.

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