20 October 2018 - 12 Heshvan 5779 - י"ב חשון ה' אלפים תשע"ט
China citrus market ripe for Israel E-mail

Following what it says is the substantial harvest growth of Jaffa Orri mandarins, Israel’s Plant Production and Marketing Board has identified the China market as the next target to grow its exports in 2017.

China is the number-one grower of citrus worldwide, with 20 million tons in 2016, the board said, while it also imported 21,000 tons of mandarins in the 2015/16 season – an increase of 10% over the previous year.

“We expect to dramatically increase sales volumes of delicious Jaffa Orri in the China market in 2017,” said Tal Amit, head of the citrus sector at Israel’s Plant Production and Marketing Board. “The Chinese are fond of fresh produce, are seeking premium mandarins and are willing to pay for its delicious taste.”

According to the Produce Marketing Association, China is the world’s largest e-commerce market and is rapidly growing. One of the main drivers of this exponential growth has been sales of online fresh fruit; online purchasing of fresh produce is quickly becoming a preferred purchase channel for Chinese consumers, especially among young professionals in tier-one cities. Sales of online fresh produce were nearly US$4 billion in 2014, with industry forecasts predicting a market size of US$16 billion and a total fresh produce market segment of 15% by 2018.

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